​​​About Us​

​

---

About A.D. Direct Marketing

​Ann Marie Dakkak, MBA is the founder and owner of A.D. Direct Marketing, a pro bono marketing strategy and consulting service aiding communities in digital marketing, marketing communications, and strategy. 

A seasoned, results-oriented marketing professional, Ann has 10+ years experience in full breadth digital and marketing communications (including MarTech and AdTech), with 6+ years in ascending management roles at the Fortune 500 level. She develops strategic roadmaps and pivotal/directive marketing strategies, bolstered by full-scope analyses and frameworks, to pulse and drive revenue, lead gen, and conversion. She's led teams of ~ 17, and managed robust, digital and marcomm initiatives, equating to multi-million dollar conversions.

Overall, Ann is a strategic, dynamic, and dedicated team-builder; an accountable leader with a proven record and affinity for productive innovation, marketing strategy/development, and engagement. 

In addition to her entrepreneurial activities, Ann has held several managerial positions at: Allstate, Tyco Integrated Security, Johnson Controls, NeoSystems Corp and more. Her background in digital and marcomm strategy, IT, market research, and analytical reporting have bolstered her ability to effectively lead and facilitate successful initiatives. 

In her spare time, Ann mentors young women, conducts choral productions and is an active member in her spiritual church and community. She is an avid contributor in her community, and enjoys supporting and volunteering for special causes.
​





History

A.D. Direct Marketing leverages digital methods to facilitate full-scope pro bono digital marketing solutions, streamlining lead generation and revenue for companies and communities. As you focus on growth, A.D. Direct Marketing enhances your overall presence and consumer interactions through roadmap positioning and turn-key GTM strategies, to increase stakeholder value, engagement, exposure, and efficiency. 

Additional Highlights

Education

Master of Business Administration (MBA)  

• Data Analytics and Business Intelligence, Strategy, Consulting, and Marketing
  • University of North Carolina- Chapel Hill, Kenan-Flagler School of Business 

Bachelor of Science (BS)

• Marketing and Business Administration
• English Literature Minor
  • Nova University, H. Wayne Huizenga School of Business​ 

​
Accolades

• Highest Distinction
  • ​UNC - Chapel Hill
• Beta Gamma Sigma
  • International Honour Society - Lifetime Member
• Advanced Google Analytics
  • ​Certification 
• Wordpress
  • ​Skills Certification
• Adobe PhotoShop
  • ​Skills Certification 
• Agile Methodologies
  • ​Skills Certification 
• Sales Certification-
  • CINTAS
• New York State Business & Marketing Honors Society

 
Technical & Professional Competencies 

• Content Management Systems
• Marketing Automation Systems 
• Project Management
• AGILE / IT Tools and Methods
• UX/ UI - Web Design
• Information Architecture
• Budgeting & Forecasting
• Analytical Reporting & Strategic Planning
• Team Building & Relationship Management
• Buyer Journey & Branding​

Work Experience 

​​Owner & Founder 
A.D. Direct Marketing (Current) 

Manager, Digital Web Strategy
- Deloitte Consulting(Current)

Sr. Manager, Digital Marketing
 -Allstate Insurance Agency 

PM, Digital Marketing 
- Johnson Controls
 ​
PM, Digital Marketing 
- Tyco Integrated Security

Marketing Manager  
- Rekor Recognition Systems 
(NeoSystems Corp)

---